My name is Emilio Mordini. I am a leading expert and consultant on risk communication and psycho-societal impact of future and emerging technologies in the public health, security, and surveillance fields. I am interested in the wider ramifications of technological innovation on individual and community mindsets and paradigms. I focus on deep elements related to the collective imaginary and the social unconscious; the way in which they emerge, influence rational choices, shape action, and determine personal and collective futures, through stories, narratives, ideologies, roles, identities, beliefs, norms and values. On the basis of this analysis, I offer practical suggestions, and strategic advices for leaders and policy makers.